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	<title>Flip Site Media</title>
	<link>http://www.flipsitemedia.com</link>
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		<title>APP Vs WAP</title>
		<description><![CDATA[The world of advertising is always changing. Advertisers are always looking to stay one step ahead. Advertising using WAP(Wireless Application Protocol) has been a constant for as long as I can remember, but now with the introduction of Mobile Applications(APPs) there is effectively a new kid on the block. &#160; Mobile WAP are basic services [...]]]></description>
		<link>http://www.flipsitemedia.com/app-vs-wap/</link>
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		<title>Ad:Tech NYC 2011</title>
		<description><![CDATA[FlipSite Media will be attending Ad:Tech New York this year. We are moving all of our focus to mobile for 2012 and looking for innovative companies to partner with. If you are a company that specializes in the following we would love to speak with you: Do you have mobile inventory? Find out how FlipSite [...]]]></description>
		<link>http://www.flipsitemedia.com/adtech-nyc-2011/</link>
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		<title>MobAff Invite Only Mobile Network</title>
		<description><![CDATA[We have finally decided to open up our own Mobile Network. Please notice I didn&#8217;t say that it&#8217;s an affiliate network because it is much more than that. The network is an end to end mobile marketing solution for our partners. Here is how MobAff is different. Training  nternal docs are full of training material [...]]]></description>
		<link>http://www.flipsitemedia.com/mobaff-invite-only-mobile-network/</link>
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		<title>FlipSite Media Featured in Lunametrics Blog</title>
		<description><![CDATA[One of our longest running clients is Wicked Lasers. They specialize in selling high end high powered handheld lasers. The reason we&#8217;ve had such a long lasting relationship is unlike a lot of other small businesses, they were very open to new ideas and marketing practice. Finally some of the work we&#8217;ve done has been [...]]]></description>
		<link>http://www.flipsitemedia.com/flipsite-media-featured-in-lunametrics-blog/</link>
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		<title>Mobile Affiliate Marketing on The Rise</title>
		<description><![CDATA[There a lot of trends in online marketing that I look past because they are not what I call &#8220;evergreen&#8221; trends. Let me explain just a few. Twitter &#8211; although their use is on the rise, most people still don&#8217;t know what twitter is or how it can be effectively used to put money in [...]]]></description>
		<link>http://www.flipsitemedia.com/mobile-affiliate-marketing-on-the-rise/</link>
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		<title>Ad:Tech New York Trends and Observations</title>
		<description><![CDATA[Whew&#8230; another great conference is over. Conferences are great especially when you need that extra kick start to get you motivated and fired up about your business. It&#8217;s also great to put faces to names with the many vendors that you work with on a daily basis. Although we are an internet business, at the [...]]]></description>
		<link>http://www.flipsitemedia.com/adtech-new-york-trends-and-observations/</link>
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		<title>Fraser MacLachlan (Director of Media Buying &#124; MundoMedia)</title>
		<description><![CDATA[Flipsite Media takes performance marketing to the next level in creativity, customization, and scalability. Mundo Media has been more than happy with our experience working with Flipsite and they are our go to team when the project needs a unique approach and unlimited volume potential. Their systematic approach to testing I have rarely seen in the [...]]]></description>
		<link>http://www.flipsitemedia.com/fraser-maclachlan-director-of-media-buying-mundomedia-2/</link>
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		<title>HTC Android Incredible and Mobile Marketing</title>
		<description><![CDATA[I recently purchased a HTC Incredible, the latest Android phone from Verizon. I was pretty content with my black berry, but knew I had to get the latest touch smart phone to stay ahead of the curve. With the continued growth of smart phones (ever since the iPhone) I knew this is a market that [...]]]></description>
		<link>http://www.flipsitemedia.com/htc-android-incredible-and-mobile-marketing/</link>
			</item>
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		<title>Affiliate Marketing and Risk Management</title>
		<description><![CDATA[How much sleep do you lose as an affiliate marketer? There are so many things that can go wrong with your campaign including but not limited to hosting issues, offer going down, conversion rate tanking, etc. Most affiliates are obsessed with checking their stats but forget to look at the big risks they are taking. [...]]]></description>
		<link>http://www.flipsitemedia.com/affiliate-marketing-and-risk-management/</link>
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		<title>Guest Post on MrGreen.AM</title>
		<description><![CDATA[Check out my guest post on MrGreen.Am (the finest marketing blog out of New Zealand) about marginal profit maximization. Sounds fancy, but its not. All I&#8217;m trying to explain is why sometimes opting for less volume can actually lead to higher profits. If you are still confused then check out the article there are some [...]]]></description>
		<link>http://www.flipsitemedia.com/guest-post-on-mrgreen-am/</link>
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